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Samsung Electronics (A): Entering India

Sumit Chakraborty; Sushil K. Sharma; Sougata Ray

商品編號:9B06M034
出版日期:2008/11/03
再版日期:2009/09/21
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Foreign Entry Strategy;International Business Operations;Global Strategy
難易度:5 - MBA/Postgraduate
內容長度:21 頁
地域:India
產業:Manufacturing
事件年度:1990

Samsung Electronics (Samsung) managing director had presented the new management philosophy for achieving leadership in a global market. The three-part strategy would prioritize quality, globalization, and multifaceted integration, in that order. After a restructuring effort, Samsung had emerged as a leader in the global electronics industry. Now, considering the new management philosophy and several other factors, the managing director faced the decision of whether Samsung should enter the Indian market.

教學手冊:Samsung Electronics (A): Entering India - Teaching Note
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