This is the second of two cases on Kraft Canada's entry into the single-serve coffee and hot beverage market. Kraft Foods: The Coffee Pod Launch (A) describes the initial situation facing the category manager, who must decide whether to launch a new line of coffee pods that Kraft plans to introduce shortly in the United States. The (B) case summarizes key elements of the marketing strategy, and the preliminary results. Students are then faced with the challenge of what to do next.
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