Tsingtao Brewery Co. Ltd. (A)
商品編號：9B05M063
出版日期：2005/01/12
再版日期：2009/03/10
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case
涵蓋議題：China;Integration;Acquisitions;Growth Strategy;CEIBS
難易度：4 - Undergraduate/MBA
內容長度：27 頁
地域：China
產業：Manufacturing
事件年度：2002
Tsingtao Brewery Co, Ltd, the best-known Chinese beer producer in the world, had been surpassed in market share by Yanjing Beer in the mid-1990s due to its inefficient operations. From 1994 to 2002, Tsingtao Brewery acquired over 47 small and medium-sized companies and regained its dominant position in the beer industry. However, this resulted in many problems including increased levels of bureaucracy, lack of integration of corporate cultures of the acquired companies, lack of brand focus, low profitability and other problems resulting from the rapid expansion. In July 2001, the General Manager Peng Zuoyi suddenly died of a heart attack. Jin Zhiguo, his successor, believes he should change the company business strategy from 'growing large to become powerful' to 'growing powerful to become large', which focuses on post-acquisition integration.
教學手冊：Tsingtao Brewery Co. Ltd. (A) and (B) - Teaching Note
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