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Spotnik Communications (C) - Partnership in Action

Charlene L. Nicholls-Nixon; Orin Litman

商品編號:9B04M037
出版日期:2004/05/14
再版日期:2004/07/06
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Supplement
涵蓋議題:Telecommunication Technology;Strategic Alliances;Generating Profit from New Technology
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Communications Industry
事件年度:2002

In the (A) case, the co-chief executive officers are considering a variety of different business models for developing a public wireless LAN network for Internet service in major "hot spot" locations. The (B) case focuses on whether they should pursue a strategic partnership with a major telecommunication company, and under what conditions. The (C) case takes place nine months later, after a deal has been struck. Described is how the agreement was reached and presents the challenges that the co-chief executive officers face in prioritizing their efforts, and making the partnership work, in the face of a rapidly changing competitive environment. This is a supplement to Spotnik Communications (A) and (B), products, 9B02A025 and 9B03M030.

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