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Spotnik Communications (B) - The Partnering Decision

Charlene L. Nicholls-Nixon; Orin Litman

商品編號:9B03M030
出版日期:2003/09/25
再版日期:2009/10/22
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Strategic Alliances;Telecommunication Technology;Generating Profit from New Technology
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Communications Industry
事件年度:2002

This case follows Spotnik Global Communication (A), product 9B02A025. In the (A) case, the co-chief executive officers of the company are considering a variety of different business models for developing a public wireless LAN network for Internet service in major "hot spot" locations. The (B) case takes place several months later, just after the co-CEOs of Spotnik have completed a presentation to the chief executive officer of Telus Mobility, Canada's second largest telecommunications company. The executives at Telus had responded well to their presentation and expressed interest in exploring the possibility of a partnership. Clearly, an alliance with Telus would have profound implications for the future of Spotnik, but was a deal with Telus worth pursuing under any condition? The co-CEOs knew that they would have to address this question as they worked on the terms of the business proposal they would bring forward to the Telus executive team when they met again at the end of the month.

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