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Jindi Enterprises: Finding a New Sales Manager

June Cotte; Alan (Wenchu) Yang

商品編號:9B03A009
出版日期:2003/06/08
再版日期:2009/10/15
商品來源:
商品主題:International Business; Marketing
商品類型:Case (Field)
涵蓋議題:China;Sales Management;Sales Organization;Strategic Change;Sales Strategy
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:China
產業:Manufacturing
事件年度:2002

Jindi Enterprises is a manufacturer of heat exchanger units for residential and commercial markets in China. Recently, the company's top sales representative, who is also the sales manager for one of the company's provincial offices, quit and joined a competitor. A replacement must be found, however, a delay in choosing a strategic direction is seriously complicating the hiring decision. The chief executive officer must determine the corporate strategy and ensure that the hiring strategy reflects these changes. Learning objectives include understanding that corporate strategy and sales hiring and selection strategy are inter-related and must be integrated, that hiring criteria may have to change to reflect strategy changes, and that sales and sales management practices in emerging markets can be different than those in mature markets.

教學手冊:Jindi Enterprises: Finding a New Sales Manager - Teaching Note
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