您選擇的商品

Cola Wars in China: The Future is Here

Niraj Dawar; Nancy Dai

商品編號:9B03A006
出版日期:2003/06/08
再版日期:2017/05/24
商品來源:
商品主題:International Business; Marketing
商品類型:Case (Field)
涵蓋議題:China;Market Strategy;Competition;Brand Management;Emerging Markets
難易度:5 - MBA/Postgraduate
內容長度:18 頁
地域:China
產業:Manufacturing
事件年度:2002

AWARD WINNER - Emerging Chinese Global Competitors, EFMD Case Writing Competition


The Wahaha Hangzhou Group Co. Ltd. is one of China's largest soft-drink producers. One of the company's products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft-drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals, and to achieve its goal of dominant market share.

教學手冊:Cola Wars in China: The Future is Here - Teaching Note
補充材料: