Ethyl Corporation of Virginia: The MMT Battle in Canada (A)
商品編號：9B02M048
出版日期：2003/02/27
再版日期：2009/03/12
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Politics;Political Environment;Government Regulation;Trade Agreements
難易度：4 - Undergraduate/MBA
內容長度：5 頁
地域：Canada; United States
產業：Manufacturing
事件年度：1995
When its main products, gasoline lead additives, were banned in most developed countries, a U.S. company introduced an environmentally friendly, octane-boosting gasoline additive, methylcyclopentadienyl manganese tricarbonyl (MMT). The product was approved for use in Canada, but not sanctioned for use in Europe or the United States, due to health concerns. In response to public concerns about environmental hazards, the Canadian government introduced legislation that would ban both the import and transport of manganese-based substances, including MMT. Faced with the possibility of losing both its current Canadian market and the possibility of trade in other countries, the company considers a political strategy. Supplement to this case is Ethyl Corporation of Virginia: The MMT Battle in Canada (B), product number 9B02M049.
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