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Teqswitch Inc.: Business in Buenos Aires

Christina A. Cavanagh; Ken Mark

商品編號:9B02C001
出版日期:2002/06/21
再版日期:2009/10/29
商品來源:
商品主題:International Business; Organizational Behaviour/Leadership; Communications
商品類型:Case (Field)
涵蓋議題:Communications;Cross Cultural Management;Relationship Management;Joint Ventures
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:Canada; Argentina
產業:Manufacturing
事件年度:2001

Two engineers formed Teqswitch Inc. to design and produce faster networking equipment. Five years after they began, the company has 120 employees in Canada, England and Australia and sales in the tens of millions. The company decided to expand into Latin America and has worked out a $15 million joint venture with Unitas in Argentina to sell components. Teqswitch establishes an office in Buenos Aires and works with Unitas to develop sales personnel and business processes. As the company is about to launch its next generation of products, the vice-president international of Teqswitch receives information from the joint venture partner about terminating the agreement. He must determine what has gone wrong.

教學手冊:TeqSwitch Inc.: Business in Buenos Aires - Teaching Note
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