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Globalization and the Canadian Publishing Industry

Gerry Keim; Barbara Jenkins

商品編號:9B01M045
出版日期:2002/01/24
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Cultural Customs;Globalization;Government and Business
難易度:4 - Undergraduate/MBA
內容長度:18 頁
地域:Canada
產業:Manufacturing
事件年度:2000

The founder of a Canadian publishing company is nearing retirement. His mission has been to promote Canadian authors and he has actively pursued government assistance and policies to protect Canadian cultural industries. However, there are often policies against free trade of cultural products which has hurt exporting. Discussed is how firm value is affected by government policy and the trade-offs of cultural protectionism.

教學手冊:Globalization and the Canadian Publishing Industry - Teaching Note
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