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Komia and the 3G Wireless Phone Auction in Poland (A)

Jean-Philippe Bonardi; Mariusz Siwak

商品編號:9B01M037
出版日期:2001/08/08
再版日期:2009/12/21
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Political Environment;Uncertainty;Deregulation;Bidding
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:Poland
產業:Information; Media & Telecommunications
事件年度:2000

Komia Holdings SA is the second largest fixed-telephony operator in Poland. The chief executive officer must decide if the company should participate in the government bidding process to acquire an operating license for the third generation (3G) wireless telecommunications in Poland. This technology will allow the company to offer high-speed Internet access as well as many promising multimedia services on mobile handsets. He must consider his company's strategy, competition from other operators and several political debates about the bidding process that has lead to changes in the way the process is handled. The supplement, Komia and the 3G Wireless Phone Auction in Poland (B), product 9B01M038 follows, with the decision of Komia to participate in the bidding process.

教學手冊:Komia and the 3G Wireless Phone Auction in Poland (A) and (B) - Teaching Note
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