Infra Travel Agency (ITA), a well-established player in Europe’s travel industry, faced declining revenues and sought to diversify into the electric vehicle sector to boost revenue and lead in reducing its carbon footprint. ITA aimed for a revenue increase of 20 per cent and required route optimization software to support this new vertical. To achieve this goal, ITA required advanced route optimization software and selected Tech Consulting Ltd. (TCL) .....more

Audioteka S.A. was established in 2008 and had a presence in various European markets. It was time for Audioteka to reaffirm its value as a fast-growing mid-sized Polish company. By 2022 the company offered 80,000 audiobooks in 11 languages. Newly appointed chief executive officer Arkadiusz Seidler was exploring possibilities to enter new markets that could help the company grow. An unusual direction had been identified, India. Preliminary data indicated .....more

After years of learning from the best bakeries around the world, Polish entrepreneur Monika Walecka returned to her native Poland and, in 2019, opened her artisanal bakery, All in Flour. The bakery was an extension of her values and struck a delicate balance between financial and social objectives. All in Flour was located in one of the most upscale districts of Warsaw and focused on top-quality bread products. It used high-quality, diverse, and expensive .....more

In December 2018, the procurement director at Bombardier Aerostructures (Bombardier) was tasked with deciding whether to support the manufacturing department’s proposal to expand capacity in order to produce the front substructure for the A220 aircraft in house or to instead propose that Bombardier outsource the production of this critical assembly. Demand had been growing steadily for the A220. Engineers had determined that expanding the current .....more

Phenicoptere Ltd. (Phenicoptere), founded in 2012 by two female entrepreneurs, was a Polish start-up offering a makeup-removal glove called GLOV. Phenicoptere went global at the very early stage of its development. By 2017, the company was present in 44 countries and derived nearly 90 per cent of its revenues from foreign markets. The chief executive officer and vice-president of Phenicoptere must now decide whether and how the company should incorporate .....more

On September 15, 2014, the chief executive officer and the vice-president of the start-up Phenicoptere Ltd. were heading home to Poland. They were returning from a meeting with Armelle S.A. in Marseille, France about selling their innovative product—a makeup-removal glove called GLOV, in Armelle S.A.’s global retail chain. “Isn’t it exciting?” asked the chief executive officer, how often does such a small firm get a chance to talk to the buyers of .....more

By August 2015, Berlin-based advertising technology venture Roq.ad had grown from a chance encounter between its two co-founders to become a revenue generating operation with 18 full-time employees in Germany and Poland -- in just 10 months. Their goal was to develop new cross-device, user-recognition technology that would enable advertisers to accurately target consumers across a range of devices such as personal computers and peripheral devices. .....more

The president of Infusion Development Corporation was reviewing the progress of the new subsidiary the company had set up 15 months earlier in Krakow, Poland. The purpose of the subsidiary was to work with other Infusion offices around the world to provide innovative software development services to global clients. The investment, a big success, had grown in size from eight to forty staff in one year, and there were plans to double that by the end .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Association of African Business Schools (AABS)/EMERALD case competition</strong></p><br>In early 2005, South African company Tiger Wheels Limited (Tiger) had established a global footprint in the manufacture of aluminum alloy wheels with customers comprising several high-end automotive producers. It was the 10th largest alloy wheel company in the .....more

<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER - Association of African Business Schools (AABS)/EMERALD case competition</strong></p><br>In January 2007, Tiger Wheels (Tiger) and ATS informed its lead banker in Germany that it was forecasting a breach of its covenants, just 18 months after acquiring the Kentucky wheel plant. This was a critical matter and, as a result, the top management at Tiger .....more