Infra Travel Agency: Balancing Stakeholder Interests
商品編號：W36670
出版日期：2024/11/09
再版日期：
商品來源：
商品主題：Operations Management; Information Systems
商品類型：Case (Field)
涵蓋議題：stakeholder management, strategies
難易度：1 - Introductory
內容長度：17 頁
地域：Poland; United Kingdom
產業：Information; Media & Telecommunications
事件年度：2023
Infra Travel Agency (ITA), a well-established player in Europe’s travel industry, faced declining revenues and sought to diversify into the electric vehicle sector to boost revenue and lead in reducing its carbon footprint. ITA aimed for a revenue increase of 20 per cent and required route optimization software to support this new vertical. To achieve this goal, ITA required advanced route optimization software and selected Tech Consulting Ltd. (TCL) for its development. The project began in February 2023, following a final statement of work signed in March. Despite initial optimism, the project faced significant issues, including disappointing demo results and delays in reaching the minimum viable product by May 2023. By that time, only 12 per cent of the planned work had been completed, while 30 per cent of the budget had already been spent. In response to escalating concerns, TCL replaced its initial delivery manager with Frank Raju. As the year progressed, Raju faced the challenges of addressing stakeholder trust issues, managing project scope, and ensuring alignment to secure a successful outcome by the end of the fiscal year.
教學手冊：Infra Travel Agency: Balancing Stakeholder Interests - Teaching Note
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