Advanced Book Exchange, Inc.: Pricing as an Infomediator (Abridged)

Rebecca A. Grant

商品編號：9B00A002
出版日期：2000/02/16
再版日期：
商品來源：Ivey
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：Internet;Virtual Business;Small Business;Pricing Strategy
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：Canada
產業：Miscellaneous Retail
事件年度：1999

This abridged version of the Advanced Book Exchange, Inc.: Pricing as an Infomediator (B) case, 9B00A001, can be used in conjunction with the Advanced Book Exchange, Inc.: The Barnesandnoble.com Partnership case, 9B00E001. It explores the decision to raise prices at Advanced Book Exchange, Inc. in the wake of the successful conclusion of the Barnesandnoble.com negotiations.

教學手冊：8B00E01
補充材料：