With limited initial capital investment, four partners quickly took Advanced Book Exchange Inc. from a standing start to an industry leadership position. The principals have an opportunity to partner with a major player in electronic book commerce. There seemed to be no downside to the offer of a relationship with barnesandnoble.com but was it really as good as it looked? How would their clients react? Could they make it work? They had to decide quickly as in the world of the web, he who hesitated often lost big.
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