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British Columbia Box Limited (Revised)

Kenneth G. Hardy; J. Brock Smith

商品編號:9A99A021
出版日期:1999/08/10
再版日期:2020/01/13
商品來源:
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Capital Investment;Sales Strategy;Industrial Marketing;Consumer Behaviour
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:Canada
產業:Manufacturing
事件年度:1998

The Vancouver plant manager of British Columbia Box Limited was about to make a half-million dollar decision. The plant required a new $500,000 machine, and the manager must decide which manufacturer will get the order. The case illustrates many concepts in industrial buying.

教學手冊:British Columbia Box Limited (Revised) - Teaching Note
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