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Mondex Canada (A)

Sid L. Huff; Mike Wade

商品編號:9A98E018
出版日期:1998/12/14
再版日期:
商品來源:Ivey
商品主題:Management Science
商品類型:Case (Field)
涵蓋議題:Smart Cards;Digital Cash;E-Commerce
難易度:4 - Undergraduate/MBA
內容長度:25 頁
地域:Canada
產業:Banking
事件年度:1998

Mondex is a "smart card" application which can be used as a payment mechanism - much like cash, or debit/credit cards - to pay for small, everyday items. This case describes the development and implementation of the Mondex stored value payment system. The Mondex Canada consortium includes the major Canadian financial institutions, led by Royal Bank and Canadian Imperial Bank of Commerce. Mondex has been undergoing a lengthy trial in the city of Guelph, Ontario. The director of marketing for Mondex Canada is faced with a rather large implementation challenge: planning and managing the roll-out of Mondex to the rest of the country. (A sequel to this case titled Mondex Canada (B), case 9A98E022, is available. A technical note on "smart card" technologies (9A98E020) is also available.)

教學手冊:8A98E18
補充材料: