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Procter & Gamble Canada: Managing Dayquil Sampling

Ann C. Frost, Ken Mark

商品編號:9A98C015
出版日期:1999/08/25
再版日期:2010/01/25
商品來源:
商品主題:Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Management Behaviour;Interpersonal Skills;Organizational Behaviour;Organization Systems
難易度:3 - Undergraduate
內容長度:14 頁
地域:Canada
產業:Manufacturing
事件年度:1997

A summer intern must decide how he will manage the launch of a sampling despite product shortages, a too-tight time frame, and potentially explosive legal implications. In particular, the intern must determine who in the organization is best able to help him and how he needs to approach those potential sources of help.

教學手冊:Procter & Gamble Canada: Managing DayQuil Sampling - Teaching Note
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