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Info-Tech Publishing

Elizabeth M.A. Grasby; Vicki Sweeney

商品編號:9A98A028
出版日期:1999/03/31
再版日期:2010/01/22
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Profitability Analysis;Feasibility Analysis;Break-Even Analysis;Market Strategy
難易度:3 - Undergraduate
內容長度:9 頁
地域:Canada
產業:Manufacturing
事件年度:1997

The partners of the newly formed Info-Tech venture are in the process of formulating their company's marketing strategy. They have spent over a year developing their company's product - a six-page, bi-weekly news service delivered to subscribers via e-mail that summarizes recent advancements in the computer technology industry. They must now decide on how to price and promote the service.

教學手冊:Info-Tech Publishing - Teaching Note
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