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Marilyn M.

James E. Hatch; Larry Wynant; Steven Cox

商品編號:9A97N005
出版日期:1998/05/03
再版日期:2010/05/02
商品來源:
商品主題:Finance
商品類型:Case
涵蓋議題:Financial Analysis;Bank Lending;Financing
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Canada; USA
產業:Manufacturing
事件年度:1987

Nancy Featherstone, an account manager with the Royal Bank, was assessing a client request for an expanded operating line of credit. Ashleigh Cosmetics Ltd., a Montreal-based manufacturer and distributor of women's cosmetics, planned to launch a new red lipstick line called Marilyn M. Ashleigh had applied for a $2,000,000 increase in its authorized operating line for a total of $4,500,000. The estimated increase was based partly on anticipated inventory and receivable peak levels for the new product.

教學手冊:Marilyn M. - Teaching Note
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