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Ventramex and the Mexican Peso Crisis

John Kamauff; Michiel R. Leenders; David Ager; Daniel D. Campbell

商品編號:9A97D013
出版日期:1997/02/12
再版日期:2010/03/02
商品來源:
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:Customer Relations;Purchasing;Pricing;International Business
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Mexico
產業:Manufacturing
事件年度:1995

After a substantial devaluation in the value of the Mexican currency, a major automaker attempts to reduce the price it is paying to a Mexican based supplier. The supplier (Ventramex) is put in a difficult position because a large portion of its costs is based in US dollars. The company must decide how to respond to the automaker while considering options that would increase the proportion of its costs that are based in Mexican pesos.

教學手冊:Ventramex and the Mexican Peso Crisis - Teaching Note
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