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Hudson Chemical Limited

David S.R. Leighton; Bruce Pearson

商品編號:9A94J017
出版日期:1996/01/15
再版日期:2010/02/25
商品來源:
商品主題:Marketing
商品類型:Case
涵蓋議題:Pricing Strategy;Competition
難易度:2 - Intro/Undergraduate
內容長度:5 頁
地域:Canada
產業:Manufacturing
事件年度:1994

The company is coming into the market with an industrial chemical in the 1990s. Their competitor is a firm which has had a monopoly in the market for many years through patent protection. Hudson must decide on a pricing policy for its new product.

教學手冊:Hudson Chemical Limited - Teaching Note
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