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GE Energy Management Initiative (B)

J. Nick Fry; Julian M. Birkinshaw

商品編號:9A94G006
出版日期:1994/12/10
再版日期:2007/04/07
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Organizational Structure;Multinational;International Business
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:Canada
產業:Manufacturing
事件年度:1992

Six months into the operation of the energy management business, GE Energy Management Initiative has lost a bid for a large contract. Its general manager learns that the division to which it reports is getting out of the energy management business because of a questionable strategic fit within the division, and a lack of results. The general manager wonders how to proceed. (This is a sequel to GE Energy Management Initiative (A).)

教學手冊:GE Energy Management Initiative (A) and (B) - Teaching Note
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