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Airtech Limited

Robert E.M. Nourse; John S. Hulland

商品編號:9A93A008
出版日期:1993/07/16
再版日期:2010/01/03
商品來源:
商品主題:Marketing
商品類型:Case
涵蓋議題:Industrial Marketing;Product Management;Pricing;Marketing Management
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:Canada
產業:Manufacturing
事件年度:1990

George Patrick, president of Airtech Limited, is faced with both severe competition and under-utilization of the company's manufacturing capacity. He is considering a number of options, including a complete departure from the manufacturing business.

教學手冊:Airtech Limited - Teaching Note
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