The CEO of IPL Inc., was reassessing his company's policy regarding involvement in custom-molded plastic products. A leader in the Canadian injection molded plastics industry, IPL had traditionally relied on proprietary products rather than the manufacturing-on-order of custom products for other firms. However, since 1984 IPL had been supplying custom-molded auto parts for the Ford Motor Company and had recently been offered a contract to manufacture a large volume of additional parts for them. Having only one month to respond to Ford's offer, the CEO was concerned about how he should proceed.
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