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Young Canada Dock Builders

Richard H. Mimick; Kevin R. Higgins

商品編號:9A89J004
出版日期:1996/11/04
再版日期:2001/09/07
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Marketing Management;Break-Even Analysis;Advertising
難易度:2 - Intro/Undergraduate
內容長度:12 頁
地域:Canada
產業:Construction
事件年度:1988

This case concerns the development of a marketing plan for a southern Ontario dock builder, John Morrison, who is entering his second year of business. He has distribution and promotion decisions to make.

教學手冊:Young Canada Dock Builders - Teaching Note
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