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Cambridge Products Inc. (B)

Donald J. Lecraw; Ken Coelho

商品編號:9A86G003
出版日期:1986/01/01
再版日期:2003/09/06
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case
涵蓋議題:International Trade
難易度:4 - Undergraduate/MBA
內容長度:3 頁
地域:USA; Japan
產業:Manufacturing
事件年度:1984

A small American cookware firm has been negotiating with the Japanese to sell in Japan. Major commitments had been made to develop the product. Just when everything seemed settled, the Japanese wholesaler announced that modifications were needed. Should the company modify its product for the Japanese market? (This is the second case in a series titled Cambridge Products Inc. (A), Cambridge Products Inc. (B) and Cambridge Products Inc. (C).)

教學手冊:Cambridge Products Inc. (A), (B) and (C) - Teaching Note
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