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Blue Mountain Resorts: The Night Skiing Decision

Terry H. Deutscher; Susan Burke

商品編號:9A83A025
出版日期:1983/01/01
再版日期:2014/05/12
商品來源:
商品主題:Marketing
商品類型:Case
涵蓋議題:Services;Marketing Research;Demand Analysis
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada
產業:Arts; Entertainment; Sports and Recreation
事件年度:1979

A large Ontario ski resort faces a decision about whether to invest in facilities for night skiing. Demand is very uncertain, so the management undertakes a market research study. Day skiers at the facility are surveyed about their potential interest during the month of February and March. The resort's management is suspicious about the validity of the results of the research, but has no time to collect further data.

教學手冊:Blue Mountain Resorts: The Night Skiing Decision - Teaching Note
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