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Brandix: Strategy for Environmental Sustainability

Karthika S, Amit Chakrabarti

商品編號:W34178
出版日期:2024/09/01
再版日期:
商品來源:
商品主題:General Management/Strategy; Sustainability
商品類型:Case (Field)
涵蓋議題:environmental sustainability;material circularity;green manufacturing
難易度:5 - MBA/Postgraduate
內容長度:14 頁
地域:India; Sri Lanka
產業:Manufacturing
事件年度:2023

Brandix Group (Brandix), an apparel manufacturing firm with facilities in Sri Lanka, India, and Bangladesh, began its sustainability journey in the early 2000s, much before there were established practices in the apparel manufacturing industry, in an effort to combat and adapt to the challenges of climate change. The company had worked across all of the group’s establishments to ensure waste minimization, material efficiency, energy efficiency, and eco-efficiency in operations. Ashroff Omar, chief executive officer of Brandix, felt the time had come for Brandix to review its sustainability efforts and assess whether its sustainability strategy could be continued. He was planning to expand the scope of sustainability practices beyond firm boundaries, and explore the impact of possible changes in regulations, technology, and challenges from competitors.

教學手冊:Brandix: Strategy for Environmental Sustainability - Teaching Note
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