Smaart Home Furniture: Adding Value By Adding Services
商品編號：9B19M090
出版日期：2019/06/09
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：services, furniture, scale up, manufacturing
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：India
產業：Manufacturing
事件年度：2016
In 2016, the founder and managing director of Smaart Home Furniture, a furniture manufacturer in southern India, faced a dilemma. Although the business remained profitable, it was facing stiff competition from local players, branded and non-branded players, and online retail stores. The founder and managing director was considering extending his manufacturing business by also offering sofa servicing, which would require changes in the company’s production, organization, and management. It would also require a rethinking of the firm’s approach and interaction with its consumers. Should he start offering services? If so, should sofa servicing be launched as a separate entity or as part of the offerings of the existing manufacturing unit?
教學手冊：Smaart Home Furniture Adding Value by Adding Services - Teaching Note
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