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LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions

Singfat Chu; Nitesh Pandey;

商品編號:9B17E004
出版日期:2017/05/17
再版日期:2017/05/17
商品來源:Ivey
商品主題:International Business; Management Science
商品類型:Case (Field)
涵蓋議題:hospitality;hotel;optimization;EBITA;discounting;CSR
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:Mauritius
產業:Accommodation & Food Services;
事件年度:2016

In early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of Microsoft Excel Solver, an optimization tool, to resolve routine planning challenges faced by a hotel group.

教學手冊:8B17E004;
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