LUX* Resorts & Hotels: Optimal Room Mix Marketing Decisions |
作者姓名:Singfat Chu; Nitesh Pandey; |
商品類型:Case (Field) | 商品編號:9B17E004 |
出版日期:2017/05/17 | 內容長度:4 頁 |
In early 2016, LUX* Resorts & Hotels, a hotel group headquartered in Mauritius, needed to determine the room mix to sell to foreign guests to achieve a specific earnings target. The hotel group also intended to sell some of the remaining rooms to local residents at affordable (discounted) prices. The objective was to maximize the revenue stream to finance local corporate social responsibility projects. The case highlights the practical use of .....more
|