Moonka Auto: Growth Strategies Of A Honda Dealership

Atul Arun Pathak; Gyanesh Mishra;

商品編號：9B16M154
出版日期：2016/09/20
再版日期：2016/09/20
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Ansoff matrix;SWOT analysis;small business;automotive;cars;dealership
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：India
產業：Retail Trade;
事件年度：2016

In February 2016, the owner of Moonka Automobile was struggling with the strategic decision he needed to make to increase revenue and improve profitability. Moonka Automobile had been in business as a full-service, two-wheeler dealership for eight years in India, had a strong customer base, a good reputation, and a positive relationship with the manufacturer, Honda. But, competition was increasing and business growth was slowing. The owner identified various alternatives for growth, but given the changes taking place in the two-wheeler market, the owner’s limited resources, and his excellent relationship with Honda, he needed to make some difficult decisions.

教學手冊：8B16M154;
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