Apple Inc.: Managing a Global Supply Chain
商品編號：9B14D005
出版日期：2014/05/16
再版日期：2017/03/13
商品來源：
商品主題：General Management/Strategy; International Business; Operations Management
商品類型：Case (Pub Mat)
涵蓋議題：Supply chain management;flexibility;strategy;supplier management;technology;innovation;Canada
難易度：4 - Undergraduate/MBA
內容長度：21 頁
地域：Canada
產業：Information; Media & Telecommunications
事件年度：2013
AWARD WINNER - PRODUCTION AND OPERATIONS MANAGEMENT CATEGORY - THE CASE CENTRE AWARDS AND COMPETITIONS
An analyst for a money management firm is studying Apple Inc. as one of the firm’s key investments. In 2013, Apple had a market capitalization of nearly US$500 billion and sales of US$171 billion. According to the research firm, Gartner Group, it had the world’s best supply chain, ranking ahead of companies such as Walmart, Amazon and Inditex (Zara). As part of the analysis, a full review of Apple’s supply chain is required to look for insight into the future performance of the company in order to decide whether or not the analyst’s firm should continue to hold Apple shares.
教學手冊：Apple Inc.: Managing a Global Supply Chain - Teaching Note
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