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Geely's Acquisition of Volvo: Challenges and Opportunities

David W. Conklin; Danielle Cadieux

商品編號:9B10M057
出版日期:2010/06/18
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:China;Globalization;International Business;Government and Business
難易度:4 - Undergraduate/MBA
內容長度:4 頁
地域:China; Sweden
產業:Manufacturing
事件年度:2010

For more than a decade, the government of China had sought to develop an automotive industry. The government's initial steps involved the creation of joint ventures in which government-owned firms became partners of foreign privately owned corporations. Most of these joint ventures were extremely successful financially. However, ongoing differences in management preferences created a continual tension within the joint ventures. Of particular concern was a desire of the government of China to ensure that its new automotive industry would adopt the latest advances in technologies. This subject of technology transfer, and how the government of China could best support it, became a central issue in China's automotive industry. From the perspective of the government of China, Geely's acquisition of Volvo would be a major step in achieving technology transfer on an ongoing basis. Geely's China operations would be able to quickly and easily adopt Volvo's cutting-edge safety features and production operations. From Geely's perspective, the Volvo acquisition would provide it with a new set of luxury vehicles for sale in China that would fill a gap in Geely's automotive lineup. Nevertheless, Geely faced the challenge that Ford had continually lost money in Volvo. How to reverse these losses would become a major challenge for Geely.

教學手冊:Geely's Acquisition of Volvo: Challenges and Opportunities - Teaching Note
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