Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 Fox International Case Writing Competition </strong> </p><br> In February 2023, Derek Mobley filed a lawsuit against Workday Inc., claiming its AI hiring tools discriminated against Black candidates. The lawsuit accused Workday of violating civil rights laws and aiding discrimination under California’s Fair Employment and Housing Act. While AI .....more

This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using .....more

By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more

Car manufacturers offered car subscription programs, allowing customers to access cars for a flat monthly fee that covered the vehicles’ cost, maintenance, and insurance. Unlike traditional leasing or financing options, these subscription programs provided an appealing alternative for customers who wanted to avoid long-term ownership commitments and appreciated the all-inclusive convenience. Since 2017, several car manufacturers had launched subscription .....more

DMI Finance (DMI) was formed and registered as a non-banking financial company in 2008. The enterprise utilized a technology-driven process comprising application programming interface (API); algorithms; and data points captured using Aadhaar, a unique identification assigned to Indian residents, to disburse loans to individuals and firms. As a digital lender, DMI initially operated in personal loans, SME loans, and housing finance. After 2018, it .....more

In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

On January 16, 2023, Cognizant Technology Solutions Corporation (Cognizant) appointed a new chief executive officer who was a former president of a key competitor. The US-based major multinational information technology company, with 70 per cent of its workforce in India, provided global consulting, technology, and outsourcing services with a focus on digital transformation across various industries. At the time, Cognizant was experiencing a high .....more

In 2024, Infosys Limited was the second-largest company in India’s information technology software industry. Its software services offerings were diversified across different sectors, with a large part coming from exports. As required by India’s government, Infosys Limited applied Indian accounting standards in its preparation and presentation of financial statements. A senior analyst with an investment advisory firm in India, was asked to evaluate .....more

For many decades, Toyota maintained its market position due to its primary focus on making its operations effective and efficient. The company revolutionized the industry’s operations. Several car manufacturers tried to imitate Toyota’s principles, yet they failed to achieve the desired results. Its low ranking on climate change and sustainability initiatives in the Greenpeace Automobile Environmental Guide raised an alarming situation for Toyota, .....more