|
Third Wave Coffee—Growth vs Profitability Conundrum |
作者姓名:Vinod Thakur |
商品類型:Case (Pub Mat) | 商品編號:W41659 |
出版日期:2025/11/03 | 內容長度:6 頁 |
Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more
|
Workday: Navigating The Artificial Intelligence Bias Dilemma |
作者姓名:Prabal Mahanta, Manish Kumar, Sandeep Puri |
商品類型:Case (Pub Mat) | 商品編號:W42546 |
出版日期:2025/10/03 | 內容長度:4 頁 |
<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2024 Fox International Case Writing Competition </strong> </p><br> In February 2023, Derek Mobley filed a lawsuit against Workday Inc., claiming its AI hiring tools discriminated against Black candidates. The lawsuit accused Workday of violating civil rights laws and aiding discrimination under California’s Fair Employment and Housing Act. While AI .....more
|
Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework |
作者姓名:Yasser Rahrovani |
商品類型:Case (Pub Mat) | 商品編號:W42595 |
出版日期:2025/10/02 | 內容長度:3 頁 |
This case introduces students to McLuhan’s tetrad model through a structured learning experience. Before class, students read a mini-case exploring the Zoom videoconferencing software as an example of how to apply the tetrad’s four dimensions—enhancement, obsolescence, retrieval, and reversal—and listen to the author’s podcast about the use of algorithmic control in digital labour platforms. In class, students engage in a team-based exercise using .....more
|
Snapchat’s Dilemma: Growth or Financial Sustainability |
作者姓名:Qazi Imran Abid, Palin Rastogi, Sandeep Puri |
商品類型:Case (Pub Mat) | 商品編號:W41223 |
出版日期:2025/10/02 | 內容長度:11 頁 |
By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more
|
Cognizant: Talent Management and Employee Retention |
作者姓名:Ekta Sinha |
商品類型:Case (Pub Mat) | 商品編號:W39493 |
出版日期:2025/09/01 | 內容長度:8 頁 |
On January 16, 2023, Cognizant Technology Solutions Corporation (Cognizant) appointed a new chief executive officer who was a former president of a key competitor. The US-based major multinational information technology company, with 70 per cent of its workforce in India, provided global consulting, technology, and outsourcing services with a focus on digital transformation across various industries. At the time, Cognizant was experiencing a high .....more
|
DMI Finance: Preserving Its Competitive Edge in Digital Lending |
作者姓名:Gurveer Singh Jaswal, Neetu Yadav |
商品類型:Case (Pub Mat) | 商品編號:W39692 |
出版日期:2025/09/01 | 內容長度:7 頁 |
DMI Finance (DMI) was formed and registered as a non-banking financial company in 2008. The enterprise utilized a technology-driven process comprising application programming interface (API); algorithms; and data points captured using Aadhaar, a unique identification assigned to Indian residents, to disburse loans to individuals and firms. As a digital lender, DMI initially operated in personal loans, SME loans, and housing finance. After 2018, it .....more
|
The Clueless: Navigating an Ethical AI Marketing Dilemma |
作者姓名:Sandip Pradhan, Manojit Chattopadhyay |
商品類型:Case (Pub Mat) | 商品編號:W39696 |
出版日期:2025/09/01 | 內容長度:9 頁 |
In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more
|
Aditya Birla Group: Nurturing the Next Generation of Leaders |
作者姓名:Vinit Singh Chauhan |
商品類型:Case (Pub Mat) | 商品編號:W45042 |
出版日期:2025/08/25 | 內容長度:8 頁 |
Kumar Mangalam Birla, chief executive officer of the Aditya Birla Group (ABG), was a descendant of a prominent business family in India. Under his leadership, ABG had increased its annual revenue from $2 billion to $60 billion. After overcoming many difficulties, in 2023 Birla started considering passing the reins to the next generation, although he still had some time before retirement. To prepare his successor for the leadership role in managing .....more
|
The Lego Group: Material Hurdles in the Quest for Sustainable Bricks |
作者姓名:K B S Kumar, Indu Perepu |
商品類型:Case (Pub Mat) | 商品編號:W43619 |
出版日期:2025/08/22 | 內容長度:11 頁 |
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: Second Place in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>Tim Brooks, head of sustainability at Denmark-based The Lego Group (Lego), needed to decide the next course of the company’s sustainability journey after the Bottles to Bricks project to make recycled Lego bricks and other elements from discarded .....more
|
EcoEx: Plastic Waste Management Marketplace Revolutionizing the Circular Economy |
作者姓名:DMV Lakshmi Velagala, Satish D, Ramesh Avadhanam |
商品類型:Case (Pub Mat) | 商品編號:W43468 |
出版日期:2025/08/22 | 內容長度:18 頁 |
<p style="color: rgb(197, 183, 131);"><strong> AWARD WINNER: First Place in the 2025 Ivey Publishing Sustainability Case Writing Awards </strong></p><br><br>In June 2023, the founder of Karma Ecotech Limited (EcoEx), an India-based business-to-business digital marketplace offering plastic-waste-management services to corporations to help them meet mandatory extended producer responsibility (EPR) regulations, .....more
|
|