In March 2024, an ethical dilemma was presented to The Clueless AIGENCY (TCA), led by founder and chief executive officer Ruben Cruz, surrounding Aitana, the agency’s artificial intelligence (AI)-driven virtual influencer. While Aitana’s lifelike appeal and effectiveness had garnered significant attention, her rise was raising serious ethical concerns regarding potential manipulation, consumer deception, and the impact of such virtual influencers .....more

Jatinder Gill, an Indian immigrant, opened the vegetarian restaurant Veg World India in Barcelona. He gained rich culinary experience in Europe for 15 years before opening the restaurant in 2007. His personal beliefs and choices played an important role in the business. His business grew handsomely. In 2023, his partner in the restaurant decided to part ways. Gill needed a significant amount of money to buy back his partner’s share. This was possible .....more

This case examined Guanabana Handmade (owned by SUGAR CANE Sociedad Limitada) (Guanabana), a Spanish company specializing in handmade-fashion and home-decoration accessories manufactured in Colombia. Guanabana had built a strong reputation by overcoming operational challenges typical in the handicraft sector. Now, the company faced a strategic decision: should it expand its wholesaling model to incorporate new products and markets or should it transition .....more

In 2023, the fast-fashion industry found itself under attack on several fronts: a growing poor reputation regarding its significant negative social and environmental impacts; the increasing prevalence of online shopping and the entrance of many new competitors who were not burdened with expensive bricks-and-mortar retail networks; and the evolution of artificial intelligence (AI) technology in helping to identify future fashion trends. Industria de .....more

In December 2019, the founder and chief executive officer of Nnergix, a struggling Barcelona-based renewable energy analytics provider, came home from work excited. He had just finished a very successful meeting with Holaluz Clidom SA about the potential of a new product idea: Sentinel Solar. Nnergix had been in business for almost seven years but had only recently become profitable. This new business idea could generate increasing recurrent revenues .....more

Many people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2019 .....more

The Sagrada Familia was one of Barcelona’s most popular tourist attractions. Designed by famed architect Antoni Gaudi, the as-yet unfinished basilica was set to be completed in 2026. Initiated in 1882, the basilica was one of the longest-running architectural projects ever undertaken, and its construction had faced both opportunities and challenges over the years, with obstacles such as inadequate funding, a change in leading architects, and no firm .....more

At the end of March 2018, the director of the Barcelona office of Street Child, a charity organization with headquarters in the United Kingdom, was looking back at the changes he had introduced in 2017. The Barcelona office was responsible for growing Street Child in continental Europe, so it was internally known as Street Child Europe. Since January 2018, the office had added a paid employee. This employee was also the director of Street Child Netherlands .....more

Industria de Diseno Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world’s number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex’s chief executive officer insisted that this term failed to describe the company’s business model accurately. Like other successful business model innovators, Inditex in 2019 was faced both .....more

Industria de Diseno Textil, SA (Inditex), primarily through its flagship brand Zara, had grown to be the world’s number-one fashion manufacturer and retailer with the introduction of what many considered a disruptive fast-fashion business model. However, Inditex’s chief executive officer insisted that this term failed to describe the company’s business model accurately. Like other successful business model innovators, Inditex in 2019 was faced both .....more