Fastned: Accelerating Electric Mobility in Spain
商品編號：W46172
出版日期：2025/09/08
再版日期：
商品來源：
商品主題：International Business; Strategy
商品類型：Case (Field)
涵蓋議題：Global expansion, EV, energy transition
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Netherlands, Spain
產業：
事件年度：2023
In 2023, Fastned, a leading developer and operator of electric vehicle (EV) fast-charging stations across Europe, faced a decision about whether to bid to place charging stations along highway sites in Spain, which would mark its entry into another European country. Fastned’s mission was to accelerate the transition to electric mobility by building a fast-charging network that would shorten charge times and make EVs more accessible.
The company was a pioneer of fast charging in the Netherlands in 2012 and had since expanded into western and northern Europe. In considering entry into the Spanish market, Fastned analyzed the market competition, EV penetration, and traffic volumes of the potential site locations. It weighed up entering the country too early, when the EV market was still nascent, or risk being beaten by competitors in the growth of Spain’s charging infrastructure network. The opportunity was promising, with Spanish government incentives contributing to EV growth. However, the challenges of a weak existing market made Fastned’s success uncertain.
教學手冊：Fastned: Accelerating Electric Mobility in Spain - Teaching Note
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