This case examined Pharco Pharmaceuticals’ strategy to eliminate hepatitis C in Egypt, highlighting the intersection of strategic innovation and public health. In October 2023, chief executive officer Dr. Sherine Helmy had to chart the company’s next steps in a way that would preserve the company’s leadership position, advance its commitment to equitable health access, and navigate the volatile terrain of global health diplomacy. The case, taught .....more

The case follows the story of a tribal leader from Dandara, Upper Egypt, who transitioned into the role of a business leader in Europe through his company, K2 Europe which was a small security and early detection firm. The case centres on a pivotal moment during the COVID-19 pandemic when the Dutch government abruptly revised loan repayment terms, putting K2Europe on the brink of collapse. Faced with financial and moral uncertainty, the leader convened .....more

This case follows Reman Hamed, the founder of mwanzo, an ethical, Africa-focused chocolate brand in Egypt. Concerned by exploitation in the African chocolate industry, Hamed launched mwanzo in 2023, self-financing the venture and sourcing cocoa beans ethically from Ghana and Madagascar. Within a year, she had built a strong presence in Egypt’s premium chocolate market, but limited resources and economic challenges restricted her brand’s growth. By .....more

The case explores the challenges faced by the leader of the El Dandara tribes in Egypt, as he confronts the disappointing results of an assessment on the status of women within his tribe. Despite being praised for his leadership style, the assessment reveals a significant gap in female empowerment within the tribe. Hashem, known for his transformative initiatives, had initiated a project to uplift women in his tribe. Now faced with the need to reassess .....more

Alexandria Confectionery & Chocolate Company (trading as Corona), led by chief executive officer Shady Farid, grappled with a post-pandemic downturn in sales, weakened brand image, and heightened competition in the chocolate, biscuit, and chocolate spread markets. Faced with an urgent need for revitalization, Farid contemplated strategic adjustments, with an emphasis on enhanced brand perception and consumer insights. To succeed, he had to leverage .....more

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The case study revolves around Amir Hashem El Dandarawy, the leader of the El Amara tribe in Upper Egypt, who faces two pressing conflicts. El Dandarawy must navigate these conflicts, mediate between the embattled families, and assert his tribe's rights while maintaining neutrality and integrity. The case examines El Dandarawy's leadership style; prominent Western leadership models such as servant leadership, transformational leadership, situational .....more

Breadfast is an online grocery delivery retailer founded by Mostafa Amin, Muhammad Habib, and Abdallah Nofal in Egypt in 2017. The three co-founders are now contemplating international expansion into new markets to further grow their revenues and diversify geographically. They have decided to investigate expanding into nearby Tunisia and the Kingdom of Saudi Arabia (KSA). Therefore, they must examine the macroeconomic environment and the food and .....more

This case and the three others in this series (9B13M098, 9B13M099 and 9B14M023) can be used together or on a standalone basis.<br><br>This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. The issues are strategic in nature and typical of a growing business. Following the successful establishment of her company, she faces issues related to rapid growth; she is a “one-woman .....more

This is the second case in the Azza Fahmy series. This case and the three others in this series (9B13M097, 9B13M099 and 9B14M023) can be used together or on a standalone basis.<br><br> This case series features a female Egyptian entrepreneur who faces the challenge of developing her self-titled jewellery brand. In this case, the entrepreneur realizes the importance of having a clear organizational structure with different departments and .....more