The term Sephora kids referred to young children who showed significant interest in beauty products, such as skin care and makeup. The ethics of targeting young children was debatable. At the same time, kids' interest in beauty products was expected to remain strong. Also, only one-third of Sephora kids were spending their money at Sephora (the beauty retailer owned by Moet Hennessy Louis Vuitton (LVMH)). In Canada, Shoppers Drug Mart Inc. (Shoppers .....more

On February 10, 2026, the Canadian women’s hockey team lost 5–0 to the US in a preliminary round game at the 2026 Milan Winter Olympics. As this marked their seventh consecutive defeat at the hands of the Americans, it sparked a debate in the press about whether the players on the Canadian team were too old and slow to win. However, the Canadian coach was adamant that the team selection reflected the best players available. To inform the debate with .....more

Brandi Lafontaine was the new chief executive officer (CEO) of the American marketing firm OvareGroup. She obtained the promotion from chief data officer after using data to show that the firm could not build its brand while pursuing tangential mergers and acquisitions (M&A) activities. Both the prior president and the CEO had enjoyed the M&A angle and left the firm when the board backed Lafontaine, but not before they had entered a strategic .....more

In May 2024, US President Joe Biden’s administration introduced tariffs on electric vehicles (EVs) imported from China to the United States. The policy was a response to the growing threat of low-cost Chinese EVs flooding the US market, which, while having the potential to drive EV prices down, was also seen as a threat to the competitiveness of American auto manufacturers. The EV tariffs represented a significant turning point in international trade .....more

This technical note covers the fundamentals of corporate taxation and explains how taxation contributes to wealth redistribution in society. It outlines how governments determine corporate taxable income, why tax bases differ across countries, and how corporations use aggressive tax planning to reduce their tax obligations. The note encourages students to question why firms attempt to avoid taxation and consider the broader societal implications of .....more

This technical note introduces the fundamentals of personal income taxation and highlights its role in redistributing wealth and financing collective goods. It outlines how governments determine taxable income, how labour and capital income are taxed differently, and how tax brackets, deductions, and credits influence the effective tax burden. The note further examines why some individuals pursue tax avoidance strategies and how tax morale affects .....more

In October 2022, Cameco Corporation (Cameco) announced the acquisition of US-based Westinghouse Electric Company LLC (Westinghouse) in partnership with Brookfield Renewable Corporation (Brookfield Renewable), which was expected to close in 2023. Westinghouse, the world’s largest nuclear services provider, went bankrupt in 2017 after significant delays and cost overruns on two nuclear reactor projects. When it emerged from bankruptcy in 2018, Westinghouse .....more

<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2026 John Molson MBA Case Writing Competition </strong> </p><br> Julie Phillips, president and partner of Flat Iron Building Group (Flat Iron), was assessing the strategic opportunity presented by the emerging market for low-carbon commercial construction. This sector was under increasing pressure to adopt more sustainable practices to reduce emissions .....more

T, a first-year master of business administration student in the class of 2026 at a North American university, was complaining to a classmate, Z , about the unreasonable workload in the program. T had to manage four classes each week, prepare long cases (25 pages in one example), and attend a large number of mandatory extracurricular activities imposed by program administrators. T admitted to being overloaded and feeling pressured to perform.<br><br>Z .....more

The senior management team at TransCanada Corporation in Calgary, Alberta, was stunned by the U.S. Department of State announcement that it was deferring its decision on a presidential permit, which was required for all construction of infrastructure crossing U.S. international borders. The infrastructure in question was the proposed Keystone XL pipeline, which would create a 2,735-kilometre direct route for Canadian crude from the Alberta oil sands .....more