In February 2025, Carla Ramirez stepped in as interim director of Cero Basura BCS, a community-driven non-profit in Todos Santos, Mexico, dedicated to establishing the country’s first zero-waste tourism destination. Ramirez’s appointment came at a pivotal moment: the organization had made progress in waste reduction and community engagement, yet it continued to struggle with inconsistent volunteer participation and fragmented data-collection efforts. .....more

In 2024, the co-founders of Plastc Lab were strategically planning the company’s entrepreneurial journey. Plastc Lab was a Lebanese purpose-driven business established in 2019 to address the country’s waste crisis by recycling plastic into valuable products. With an innovative approach and commitment to sustainability, Plastc Lab faced significant growth challenges due to Lebanon’s economic crisis, institutional instability, and lack of governmental .....more

Utkarsh Singh and Vikrant Singh founded BatX Energies Pvt. Ltd. (BatX) in 2020 as a battery manufacturing company before pivoting to lithium-ion battery recycling. Despite initial struggles, they focused on exporting black mass, a critical material extracted from used batteries. As global demand for battery recycling grew, BatX faced regulatory challenges and shifting market dynamics. By 2023, the company had expanded its operations in India, prompting .....more

BluPlanet Recycling Inc. (BluPlanet), was a successful recycling service provider based in Calgary, Alberta, that faced the challenge of maintaining its balance between social, environmental, and economic objectives amid rapid growth. Its chief executive officer was considering plans regarding the expansion of the company while preserving its social and environmental commitments. The options included diversifying from waste collection and transportation .....more

On October 31, 2017, Terry Hay, patriarch of the Hay family and leader of the family business, was diagnosed with stage four pancreatic cancer and given three weeks to live. This grim prognosis placed the Hay family on an unexpected trajectory and forced them to confront Terry’s health crisis while grappling with the impending transition of their family business, Scandinavian Building Services Ltd. (SBS), based in Edmonton. Although the family had .....more

The case explored whether a novel design for a recycling bin could promote proper recycling behaviours in Singapore. The redesigned recycling bins were initially deployed at different sites around the National University of Singapore to assess their effectiveness among the university community, with promising results. The team now wanted to investigate whether the improved recycling habits observed on campus could be replicated in more diverse public .....more

Student Spreadsheet to accompany product W37339.

Supplemental R code to accompany product W37340.

The recycling system was in desperate need of innovation in North America in 2020. The average person was generating 12 times their body weight in landfilled trash annually, and the equivalent to a dump truck full of plastic waste was entering the world's oceans every minute. This crisis prompted Ainslie Simmonds and Mark Manley to develop MeCycle, an innovative, technology-enabled platform to help change consumer behaviour and increase recycling .....more