Chaitsi Ahuja, founder and CEO of Brown Living, was discussing the firm’s future with her teammates. Ahuja started Brown Living in 2019 with a vision for a zero-waste lifestyle and used a marketplace model to partner with other brands and artisans and offer sustainable products for consumers. It strove to maintain a 100 per cent green supply chain and was guided by its Brown Lens method to ensure accurate green assessments of every product. But it .....more

Sunil Jain, CEO of Kenstar, an Indian home appliance manufacturer, needed to finalize the sales strategy for the 2024 festive season. His key challenge was resolving the conflict between online and offline sales channels. E-commerce platforms offered discounts, boosted sales volume, and helped clear stock, but this affected Kenstar’s sales team, who struggled to meet offline sales targets because retailers were buying products from online platforms .....more

Dooney & Bourke, a premium leather-goods provider based in Connecticut for nearly 50 years, was a key player in the premium handbag and accessories market. In mid-2024, Dooney & Bourke was concerned about a loss of market share overall a dependency on the US market segment, and the fear that it was not “top of mind” for a younger, more progressive demographic. Senior Vice President and Head of Brand Strategy Peter Beaugard had to consider .....more

As dawn broke over Kolkata—a city steeped in tradition and vibrance—Pritam Biswas reviewed delivery metrics that told a story of unconventional success. Biswas was city head of BigBasket Daily (BBDaily), a new vertical focused on delivering essential items like milk, bread, eggs, snacks, and fresh produce to customers’ doorsteps each morning. By mid-2020, Kolkata’s BBDaily operations broke even with 11,000 daily orders, defying projections and outperforming .....more

In December 2024, Amazon India entered India’s booming quick-commerce market with the launch of Tez, a 15-minute delivery service. The announcement came at a time when the Indian market was already dominated by aggressive incumbents, including Blinkit, Zepto, Swiggy Instamart, Flipkart Quick, and BigBasket Now. With over 2,500 dark stores across major metros and strong consumer recall, these early movers had set high benchmarks for speed, scale, and .....more

In 2025, lingerie brand Victoria’s Secret & Co. (Victoria’s Secret) was trying to reimagine itself after facing a range of challenges including changing consumer preferences and backlash over the brand’s narrow depiction of beauty. After splitting from parent company L Brands Inc. in 2021, Victoria’s Secret made several significant changes to its product mix and promotion strategies, many of these aligning with efforts related to diversity, equity, .....more

A final-year bachelor of commerce accounting specialist student at the University of Toronto was interviewing for a full-time job in the Deal Advisory practice at KPMG where the employer wanted to assess her ability to identify the key issues in a company through analyzing financial statements. As part of the interview process, she was required to do a financial statement analysis of Nordstrom Inc. and a brief valuation of the company using the method .....more

Fortenova Group, the largest company in Southeast Europe, inherited a complex legacy when it emerged from the 2017 bankruptcy of its predecessor, Agrokor. While navigating a challenging economic environment and a complex structure burdened by significant Russian ownership, Fortenova Group achieved a remarkable turnaround, marked by improved financial performance, streamlined operations, and a renewed focus on its core businesses. The 2022 Russian .....more

<p style="color: rgb(197, 183, 131);"><strong>Award Winner at the Third Case Conference organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.</strong></p><br><br>OLE Coffee (OLE), a Kuwaiti family-owned cafe, was led by chief executive officer Roufaida Boodai, who was passionate about sustainability. Despite implementing several eco-friendly practices, OLE .....more

George Weston Limited (GWL), Canada’s largest retailer, decided in March 2023 to sell its bakery operations to focus on food, retail, and real estate development. The company distributed a package outlining the operational and financial performance of the bakery unit, Weston Foods, to likely bidders. Before bids were received, GWL needed to estimate the unit’s fair market value. GWL hoped to complete the sale before its December year-end, and had .....more