Dunzo(ed) and Dusted: Can Kabeer Make It in Minutes?
商品編號：W46129
出版日期：2025/10/30
再版日期：
商品來源：
商品主題：Entrepreneurship; Strategy
商品類型：Case (Pub Mat)
涵蓋議題：quick-commerce industry;late entrants;scaling, contested markets;two-sided platform dynamics
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：India
產業：Retail Trade
事件年度：2025
In January 2025, Kabeer Biswas—the founder of Dunzo, India’s first hyperlocal delivery platform and an early mover in the quick-commerce segment—joined the new quick-commerce vertical of Flipkart Pvt. Ltd. (Flipkart), Flipkart Minutes, which was backed by Walmart Inc. (Walmart). Dunzo’s business had just unravelled under financial strain and operational missteps, despite early traction and marquee investors such as Reliance Retail Ltd. (Reliance) and Alphabet Inc. (Google), after its asset-heavy pivot to a dark-store-led quick-commerce model proved unsustainable. A combination of high burn rates, overdependence on external capital, strategic constraints imposed by a dominant corporate investor, and intensifying competition eventually led to Dunzo’s downfall. Biswas had been handed both a chance at redemption and a dilemma: how could he apply Dunzo’s hard-won lessons to design a scalable, sustainable model this time? Should he replicate proven quick-commerce playbooks or rewrite them entirely?
教學手冊：Dunzo(ed) and Dusted: Can Kabeer Make It in Minutes? - Teaching Note
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