This case looks at Nawabi Fries, an experiential entrepreneurship project in an undergraduate course at the Islamia University of Bahawalpur. To move beyond traditional simulations, the instructor turned the classroom into a real-world venture lab. Students worked with Muhammad Asif, a daily-wage labourer facing serious financial hardship. Guided by effectuation theory and value-creation teaching, the students and Asif built a micro-enterprise with .....more

By December 2025, Olivia Campbell had achieved her dream of starting a successful business: a thriving Suzuki music school, Acorn Music Academy, in Raleigh, North Carolina. As her business had grown, Campbell realized that using the accrual method of accounting would give her a more holistic picture of her business. For example, cash payments for lessons were typically made in advance or well after the service was delivered, and employees were paid .....more

After only five months as president of the MBA Association at Northbridge Business School (Northbridge), 29-year-old Arjun Mehta faced a critical leadership decision: whether to revive the Global Leadership Summit, a prestigious international student leadership conference that had been dormant for six years. Arjun had to decide whether to pursue the revival at all, weighing reputational risk, institutional constraints, team capacity, and personal .....more

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In 2016, Karen Mason and Dr. Paul van Donkelaar co-founded Supporting Survivors of Abuse and Brain Injury Through Research (SOAR). They did so after learning that research showed 75 per cent of women who experienced intimate partner violence (IPV) sustained a brain injury (BI); yet fewer than 1 per cent of those who sought medical care for IPV were screened for BI. SOAR was the first Canadian organization focused solely on IPV-BI. It had recently .....more

AlmaBetter Edutech Private Limited (AlmaBetter) was an educational technology (edtech) start-up founded in 2019 by a pair of Indian Institute of Technology (IIT) graduates working in the data-science field, who noticed a huge shortage of skilled workers. They were passionate about teaching, so they started a YouTube channel to train young people in this field, and most of their students were able to find decent jobs after this course. When a colleague .....more

The newly appointed executive director of the master of business administration (MBA) program at the College of Business at BizHub University decided to use influencer marketing to address the declining enrollment trend in MBA programs, spearheading a campaign that partnered with a local influencer. By leveraging the influencer's established online presence and credibility, the campaign utilized Instagram and LinkedIn to share engaging and authentic .....more

The Bay was a unique non-profit organization based in Lincoln, Nebraska, that provided a welcoming third space community for kids who did not fit in, affectionately known as misfits. The Bay grew to include a hang out, skate park, music venue, and art gallery, and it partnered with the public school system to offer diplomas and gap year education. By 2025, having successfully served Lincoln youth for over a decade, the charismatic founder, Mike Smith, .....more

Faced with a lagging domestic tech industry, serial entrepreneur Diyor Latipov needed to determine the next steps of his technology education for kids start-up, Unicode. Founded during Uzbekistan’s tech boom in 2021, Unicode taught coding basics to over 500 children ages 4 to 18 in a three-year period and developed a self-sustaining business-to-business model. In April 2024, Uzbekistan’s tech bubble had burst. Faced with budget cuts, schools were .....more

The COVID-19 pandemic abruptly disrupted school education in India, prompting the Ministry of Education to repurpose DIKSHA, a pre-existing digital platform for teacher training, as the country’s primary channel for remote learning. The platform scaled rapidly, reaching millions of students and teachers, and emerged as a national success story in crisis-driven digital innovation. When schools fully reopened, the Ministry of Education faced a strategic .....more