This is a supplement to Master International Franchising in China: The Athlete's Foot (A), product 9B06M054. Franchising in China is relatively new and growing phenomenon, which only started to gain momentum since the 1990s. Among the franchising pioneers in China are the large and well-known food and beverage brands such as KFC and McDonald's. Less known, but equally important, are the non-food retailing and service industries, which also .....more

The owners of Mondetta Clothing Company were considering market expansion of their trendy brand name clothing. After several years of rapid growth in the Canadian casual wear industry, Mondetta's managers wondered whether they should continue to solidify clothing sales in Canada or proceed with their desire to expand into the American, and eventually, the European markets.

In May 1982, Rob Gianni and Joe Perella, co-owners of Fine Footwear Limited, a ladies' shoe manufacturer located in Toronto, Ontario, were deciding whether or not to increase production in the coming months. If production was increased, they wondered what effect it would have on the production process, the equipment, and the labour force. They also wanted to maintain the quality of their product.

P. W. Limited is a small children's clothing manufacturer. The owner & manager who started the company in 1953. Due to her loyal staff and customers, the company has been successful but is now faced with several production and marketing problems. Her family must decide whether to sell the company, and for how much, or to keep the company in the family. The case is intended for use in the first class of the general management section of Introductory .....more