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Mondetta Everywear

Leena Malik; John F. Graham

商品編號:9A93J001
出版日期:1993/04/20
再版日期:1999/09/24
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Market Entry;Industry Analysis;Growth Strategy
難易度:1 - Introductory
內容長度:17 頁
地域:Canada
產業:Apparel and other Finished Products
事件年度:1992

The owners of Mondetta Clothing Company were considering market expansion of their trendy brand name clothing. After several years of rapid growth in the Canadian casual wear industry, Mondetta's managers wondered whether they should continue to solidify clothing sales in Canada or proceed with their desire to expand into the American, and eventually, the European markets.

教學手冊:8A93J01
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