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Outland: Developing Crypto Art Community Brand Culture through NFTs - Teaching Note
作者姓名:Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li
商品類型:商品編號:W34899
出版日期:2024/01/02內容長度:11 頁

Teaching note for product W34898.

Outland: Developing Crypto Art Community Brand Culture through NFTs
作者姓名:Jianping Liang, Hubert Pun, Jing Chen, Suying Wang, Huaxi Li
商品類型:Case (Field)商品編號:W34898
出版日期:2024/01/02內容長度:15 頁

Outland provided a global communication and exhibition platform for artists and collectors. Outland conducted art transactions in the form of cryptocurrencies, addressing challenges prevalent in the traditional creator economy. Renowned artist James Jean collaborated with Outland in 2022 to release a new hand-drawn digital art series called Fragments. The series received widespread acclaim. The fans had high expectations for Fragments’ narrative derivative .....more

Getein Biotech: Trade-Offs in Strategic Decision-Making under the Covid-19 Pandemic
作者姓名:Weiping Qin, Hubert Pun, Yongbo Cheng, Zhengxiong Yang, Wen Ni, Lili Jin, Congying Wang, Yingcao Ma, Jing Bai
商品類型:Case (Field)商品編號:W31017
出版日期:2023/02/22內容長度:12 頁

As of the end of 2019, the point-of-care testing (POCT) products of Getein Biotech Inc., an important in vitro diagnostics (IVD) enterprise, had been successfully applied to the detection of many diseases, including cardiovascular diseases, inflammation, kidney diseases, and blood coagulation disorders. Its market share and output value were both among the highest in the industry. In addition to improving its core POCT products, Getein Biotech firmly .....more

Getein Biotech: Trade-Offs in Strategic Decision-Making under the Covid-19 Pandemic - Teaching Note
作者姓名:Hubert Pun, Weiping Qin, Zhengxiong Yang, Wen Ni, Lili Jin, Congying Wang, Yingcao Ma
 商品編號:W31018
出版日期:2023/02/22內容長度:6 頁

Teaching note for product W31017.

Hongxuan Agriculture: The Innovations in Value Chain
作者姓名:Yingying Wang; Shuting Li; Ning Su; Xiangfeng Chen
商品類型:Case (Field)商品編號:9B19D009
出版日期:2019/06/14內容長度:8 頁

In June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his company. The company he had founded in 2008 had grown dramatically over the past decade; it received high prices for the three billion eggs it produced each year, largely due to its branded marketing, .....more

Hongxuan Agriculture: The Innovations in Value Chain - Teaching Note
作者姓名:Yingying Wang; Shuting Li; Ning Su; Xiangfeng Chen
商品類型:商品編號:8B19D009
出版日期:2019/06/14內容長度:5 頁

Teaching note for product 9B19D009.

Delta Bank: Software Changes With a Rigid Deadline
作者姓名:Scott L. Schneberger; Ying Wang
商品類型:Note商品編號:9A99E019
出版日期:1999/07/20內容長度:15 頁

Delta Bank, a full service bank with 28,000 employees worldwide and $189 billion in asset value, faced the Y2K problem with only months to spare. The consequences of failure were enormous, the project was very complex, and the deadline was unmovable.