Zhongzhi, a virtual reality (VR) company founded in late 2016 and based in Nanchang, China, used its VR films to lay the groundwork for its entry into the metaverse as a business. Since 2021, the first year of the metaverse, Zhongzhi has focused on developing the JiuTian Intelligent Space Platform, which integrates all kinds of digital technologies—such as VR, blockchain, and digital twin—to embed diverse case contents. Zhongzhi’s operations have .....more

Teaching note for product W36487.

Wowing Coffee Beans Corporation Ltd. (Wowing Coffee) was established in 1997 in Yunnan Province, China. From the beginning it had embraced improvisation—in both its founding of a coffee plantation in China to its decision to produce specialty beans. In early 2020, just as Wowing Coffee explored the new and innovative idea of pairing its coffee estate with tourism opportunities, the outbreak of COVID-19 disrupted everything. With opportunities and .....more

Teaching note for product W36883.

Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a high reputation in China’s makerspace industry. Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment and the development challenges of the enterprise and created the Foreseeing Unicorns Project. Jointly launched with the Jiangxi provincial government, the project supported the success of entrepreneurs and helped Jiangxi Province .....more

Teaching note for product W34425.

<div style="font-size: 0.94em; line-height: 1.4;"><p align="justify">This case examines the innovation path in the entrepreneurial journey of Liu Feng, founder of Nanjing Kuickwheel Intelligent Technology Co., Ltd. (Kuickwheel), a high-tech company established in 2014 in China’s Jiangsu Province. Aspiring to become a provider of short-distance travel solutions with advanced software and hardware, Kuickwheel was committed .....more

Teaching note for product W36887.

In 2008, Goldwind bought 70 per cent of Vensys’ shares through its German subsidiary to obtain a range of strategic assets, including a professional research and development team and associated design capabilities, intellectual property rights of permanent magnet direct drive (PMDD) technology, and corresponding wind turbine designs. Over the years, the post-merger integration (PMI) process of an emerging market multinational enterprise (EMNE) and .....more

Teaching note for product W34322.