Huangling was a Chinese scenic rural destination that became popular with travellers when Wuyuan Huangling Cultural Tourism Co. Ltd. restored the destination and launched it in 2014 as an indigenous cultural tourist destination. However, despite initial success, tourist growth at Huangling began to slow around 2019. The general manager, Wu Xiangyang, expanded the tourism destination with seasonal events, specialty homestays, and local cuisine, but .....more

Teaching note for product W43103.

Longchuan Green Oil Agricultural Development Co. Ltd. (Green Oil) was founded in Guangdong, China in January 2015. The founder’s unwavering pursuit for sustainable development led the company to overcome initial technical challenges and mid-stage struggles in market expansion and product line development. With new technologies and use of pure pesticide-free camellia seeds, Green Oil led the market in terms of product quality, research and development, .....more

Teaching note for product W42662.

Zhongzhi, a virtual reality (VR) company founded in late 2016 and based in Nanchang, China, used its VR films to lay the groundwork for its entry into the metaverse as a business. Since 2021, the first year of the metaverse, Zhongzhi has focused on developing the JiuTian Intelligent Space Platform, which integrates all kinds of digital technologies—such as VR, blockchain, and digital twin—to embed diverse case contents. Zhongzhi’s operations have .....more

Teaching note for product W36487.

Wowing Coffee Beans Corporation Ltd. (Wowing Coffee) was established in 1997 in Yunnan Province, China. From the beginning it had embraced improvisation—in both its founding of a coffee plantation in China to its decision to produce specialty beans. In early 2020, just as Wowing Coffee explored the new and innovative idea of pairing its coffee estate with tourism opportunities, the outbreak of COVID-19 disrupted everything. With opportunities and .....more

Teaching note for product W36883.

Zhongke Xinke (Beijing) Technology Co. Ltd. (Zhongke Xinke), founded in November 2016, enjoyed a high reputation in China’s makerspace industry. Miao Jinsheng, the founder of Zhongke Xinke, sensed the changing environment and the development challenges of the enterprise and created the Foreseeing Unicorns Project. Jointly launched with the Jiangxi provincial government, the project supported the success of entrepreneurs and helped Jiangxi Province .....more

Teaching note for product W34425.