Xiangzi Hotpot: Breaking Through the Growth Dilemma in Toronto by Leveraging Social Media
商品編號：W44607
出版日期：2025/10/16
再版日期：
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Field)
涵蓋議題：Marketing, Social Media
難易度：3 - Undergraduate
內容長度：10 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2025
Xiangzi Hotpot, a high-end Chinese restaurant brand established in 2015 in Toronto, Canada, had successfully attracted a large number of Chinese customers with its authentic Chengdu flavour and exquisite decor. The interior design replicated the traditional appearance of Kuanzhai Xiangzi in Chengdu, providing customers with an immersive cultural experience. However, with the intensification of market competition, especially in the social media space, Xiangzi Hotpot faced numerous challenges, including slow growth in its non-Chinese customer base. Should the restaurant invest more resources into deeply developing the Chinese market segment or focus on expanding into the non-Chinese segment, and how could it leverage various social media platforms to do so?
教學手冊：Xiangzi Hotpot: Breaking Through the Growth Dilemma in Toronto by Leveraging Social Media - Teaching Note
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