Third Wave Coffee (TWC) was established Bengaluru, India, in 2016. In 2024, the company had 114 outlets in different regions of India. Though TWC increased its revenue manifold due to rapid expansion, the operational efficiency remained poor compared to the competition. Most stores lost money, and investors were concerned about the firm’s future. The founders roped in a professional CEO, Rajat Luthra, a quick-service restaurants industry veteran, .....more

Teaching note for product W41659.

OM Sweets and Snacks (OM) was established in 1960 in Gurugram, India. In 2024, the company had 19 outlets that provided casual dining experiences. OM also sold sweets, snacks, and bakery items through these outlets. The company wanted to expand and was considering two strategies. The first was to expand its restaurant business to different areas by leveraging its brand and product quality. The second was to diversify into the packaged-food business .....more

Teaching note for product W41539.

In July 2024, the management of Mankind Pharma Ltd. (Mankind) was discussing future avenues for sustainable growth. Rajeev Juneja, the vice chairman and managing director, wanted to make Mankind among the top three domestic pharmaceutical players in India by revenue in the coming decade. One way the company could have achieved its growth objectives was to launch a range of specialized drug formulations in therapeutic areas with high growth potential. .....more

Teaching note for product W41502.

Ninety One Cycles, a company owned by Alphavector (India) Private Limited, gained popularity in the Indian bicycle industry. Vishal Chopra, the company’s chief executive officer and cofounder, was reflecting on its growth over the last six years. Within a short period of time, it had become one of India’s most well-known bicycle manufacturers. Despite its success, the company was still considered a niche player, with its sales confined to major cities .....more

Teaching note for product W37595.

Malabar Gold & Diamonds (Malabar) was established in 1993 in Kerala, India. By 2019, the company was a leading retail chain in India's jewellery market and one of the top five jewellery businesses in the world, selling their products through 117 Indian outlets and 143 global outlets across nine countries. Most of Malabar's domestic revenue came from the southern region of India, and the company was looking to extend its footprint across .....more

Teaching note for product W26278.